MON LA VIE is a brand that transforms precious moments, such as birthdays and life milestones, into jewelry. We will introduce the philosophy behind the brand and what we value in our craftsmanship.
What is MON LA VIE?
~The brand's philosophy of giving shape to "time"~
This brand was born out of designer MOE YAMAGATA's desire to preserve the "time" she experienced when she became pregnant with and gave birth to her daughter.
"Childbirth is when a woman puts her life on the line to bring another human being into the world. If I hadn't experienced it, I wouldn't have had this thought. I believe that the miracle of life's birth should be highlighted much more."
MOE YAMAGATA
MON LA VIE is a jewelry brand that values "shaping irreplaceable days into jewelry", such as birthdays and life milestones. We want to deliver jewelry that is not just beautiful, but also a presence that allows you to wear your unique memories and stories.
Why MON LA VIE gives "shape to time"
While jewelry is meant to be worn, I believe it is even more so a way to secretly hold onto important feelings for oneself.
A birthday.
The day you met someone special.
The day you became a mother.
The day you made an unforgettable promise.
These moments are invisible, but they certainly remain in our hearts.
At MON LA VIE, we create jewelry with the desire to transform these invisible, precious moments into a form that can be gently worn in daily life.
Why jewelry?
Of course, you can preserve them with photos or words.
However, by putting them into a form that can be worn every day, the meaning of that day feels as if it stays deeply and for a long time within you.
The day a child was born.
Your own birthday or anniversary.
A special day when life began to change a little.
Embodying such days in jewelry is not just about recording them; it may be akin to treating your own life with care.
I believe memories reside in our five senses. Sight and touch. Moms and dads wear the jewelry they created when their child was born. Parents' hands are at eye level for children, so the ring is often in their field of vision. The slightly cool sensation of the ring when they hold their child's hand with that hand remains in their heart along with the memory.
MOE YAMAGATA
What MON LA VIE wants to deliver
MON LA VIE aims to be more than just jewelry to wear; we want to be a presence that gently accompanies a person's life, giving shape to and preserving precious moments and memories.
We deliver jewelry that gently embodies birthdays, life milestones, and events and feelings you want to cherish, allowing you to wear them in your daily life.